ARTILLERY COFFEE

CONTENT CREATION PROPOSAL

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INTRO SEGMENT

This proposal is for the social media content creation and management for Artillery Coffee. This is for a monthly retainer at a reduced rate for the first 5 months in order to grow along side the brand as the brand becomes more financially sufficient.

Here I will lay out a 6 month plan which you have full rights to negotiate upon and change where you feel fit. This is just a guideline of what I would expect the service is worth in regards to time spent on a monthly basis and expertise.

RETAINER OUTLINE

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Creative Goals

  • Give Artillery Coffee a visual language that stands out online using creative content in the form of photography and video.

  • Standardise the brands look and feel to become recognizable in the industry and to consumers.

  • Level up the brands content to the highest possible quality and position it as a competitive player in the market.

  • Grow social media following on any relevant platform.

My Commitment

You will have access to my creative asset creation ability in the form of photography and video as well as all my gear. The gear I shoot with is well above the industry standard. Mixed with a strategic outlook, this can be a game changer for your brand. I will commit to working alongside you and assisting the brands growth in the areas you want it to grow with regards to its marketing efforts.

Gear includes:

  • Fujifilm X-T3 (3 x batteries)

  • 35mm F2.0

  • 18-55mm F2.8

  • Macbook Pro

  • Adobe Creative Cloud

  • Entry level studio lighting

Availability

As it stands, I am available to begin work immediately.

FINANCIAL GOALS

(6 month growth plan)

  • Month 1 + 2

  • 2 x image social media posts per week

  • Taking over the content creation process with regards to images and begin to develop the brands visual language online

  • Excludes video

    R500 p/m + 1 bag of coffee

Month 3 + 4

  • 2 x image social media posts per week

  • 1 x Monthly recipe process video (or something similar)

  • Moving into both images and video

  • This is still at a discounted rate

  • R1800 p/m + 1 bag of coffee

  • Month 5

  • 3 x image social media posts per week

  • 2 x Monthly recipe process videos (or something similar)

  • Retaining visual language and content quality

R2500 p/m + 1 bag of coffee

Month 6

  • 3 x image social media posts per week

  • 2 x Monthly recipe process videos (or something similar)

  • Retaining visual language and content quality

  • Explore sponsored adverts online and focus heavily going forward on growth of social media following and influence

  • Discount removed

R3500 p/m

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